What is Digital Marketing?
Digital marketing refers to marketing activities that include product or service promotion over the internet and digital channels. In other words, digital marketing is the sum of the methods businesses use to reach and interact with their target audience in digital environments.
SEO: Search Engine Optimization
SEO stands for search engine optimization. It is the activity carried out to ensure that businesses rank high in search engine results. SEO is crucial for businesses to increase brand awareness and reach their target audience.
- Keyword research
- Content optimization
- Link building
Advertisements: Digital Marketing Channels
Digital advertising is one of the most effective ways for businesses to reach their target audiences. Businesses can use platforms like Google Ads or Facebook Ads to reach their target audience through digital channels.
- Ad targeting
- Ad creatives
- Ad budgeting
Content Creation: Brand Story
Content creation holds an important place among digital marketing strategies. Businesses can use content types such as blog posts, videos, or podcasts to reach their target audience.
Content creation not only increases brand awareness but also enables businesses to interact with their target audience.
Social Media: The Bridge Between Businesses and Their Target Audience
Social media is one of the most important platforms that enables businesses to interact with their target audience. Businesses can utilize social media platforms like Facebook, Instagram, or Twitter.